Artist, Creative Director, Writer. Caring for each other... while the world is burning.
How do you help nature lovers get closer to the world's most endangered animals...while actually attempting to save them? You create an immersive, beautiful, and fun way to experience their stories.
This project was over a year in the making, and continues to be an important and popular iPad app.
Selected Credits: ECD: Brendan Dibona CD: Michael Powell ACD/AD: Elizabeth Bieber ACD/CD: Jonathan Paradox Lee
Fallout 3: Prepare For the Future Campaign
AKQA’s DC office was given the opportunity to create an array of marketing work for Bethesda Softworks’ maiden voyage into the Fallout universe.
Using the very real threat of nuclear destruction combined with an authentic 50’s aesthetic, this was an incredible project to take part in. As the lead copywriter, I was given the opportunity to write copy across media, helping to write jingles, survival guides, and even advertising from within the world of the game itself.
This campaign won several industry awards, including the MI6 Sharpest Pen Award, Most Effective Viral Marketing Campaign, and Best Online Advertising Campaign.
Selected Credits: CD: Brendan Dibona ACD: Michael Powell AD: Elizabeth Bieber Copywriters: Jonathan PARADOX Lee & Brett Reese Illustrator: Alan Defibaugh
Fallout 3 'Prepare For The Future' Full Trailer
Audi Self-Powered LED Jack-O-Lantern
Halloween, engineered by Audi. Some ideas are just so dang simple. Take Audi's iconic and impeccably engineered R8 LED headlights and mash them up with a pumpkin.
Selected Credits: ACD: Jonathan Paradox Lee AD: Alex Safchuk
The Institute For Contemporary Performance: Very Poorly Indeed
Having spent much of my professional life—particularly in advertising and Peace Corps— incorporating improv and theater techniques as a way of sustaining positive collaboration, I decided to invest a year of my life into a full-time professional performance training program, The Institute for Contemporary Performance.
After several months of 20+ hours of intense weekly physical training—as Bobby Bermea said in Oregon Arts Watch—”The students emerged with an array of tools and techniques not only with which to create art but also to be fully present as artists and people on and off stage.”
At the end of the program, my cohort created an original full-length performance called Very Poorly Indeed, a Donner Party-influenced faerie tale. According to BroadwayWorld.com, the piece is, “part dream, part dance, part hallucination…”
The review goes on to say:
“The result is a show that invites the audience into a liminal space between humor and horror, fantasy and reality, human and animal. The core story centers a couple (played by Clifton Holznagel and Rose Proctor) who become trapped by cold and hunger on their journey west. They are manipulated by a spirit-like creature (Myriel Meissner), who represents the animal side of human nature, and a narrator (Jonathan Lee), who provides the comic relief but also represents something more sinister -- those who seek to profit from the suffering of others. It's heady stuff.”
Selected Credits: Director: Myia Johnson Narrator: Jonathan PARADOX Lee Eliza: Rose Proctor Keezy: Clifton Holznagel Trinity: Myriel Meissner
The Curiosity Paradox: The Sweep
As part of our research on creating virtual worlds, The Curiosity Paradox created a performance piece outside Tiny Theater PDX. The theater’s alley was transformed into a space dedicated to sweeping away human consciousness to become more earthen.
Using earth, brooms, a ticket machine, an Oculus Go headset, and an audience of crows flying overhead, participants were invited to be swept away into an enfolding of human consciousness. Both absurd, complex, and simple, this piece was an experiment in creative placemaking.
Selected Credits: Performers: Grant Miller, Jonathan PARADOX Lee Editor: Grant Miller Creative Strategy: Jonathan PARADOX Lee Still Photographer: Sophia Emigh
The Curiosity Paradox: Community Performance Opportunities
As another aspect of our research into virtual worlds, The Curiosity Paradox creates temporary autonomous zones in which participants both in-person and online can take part in performing what it means to be a community. Primarily improvised, the events are developed using a framework that bridges community organizing with movement, theater, and performance art.
dfrntpigeon is an apparel brand that is flipping the perception on youth homelessness one t-shirt at a time.
AKQA partnered with New Avenues to give this brand a voice. We worked closely with the youth in all aspects of development. They came up with the name, critiqued the manifesto, and picked the logo that inspired them.
After soft-launching the brand in Fall 2015, dfrntpigeon captured the attention of REDF, an organization that funds new ideas in employment. The initial grant helped the youth incorporate their brand as a business.
And in April 2016, dfrntpigeon artists and design mentors created a special collection for Design Week Portland featuring t-shirts made for popular Portland brands Lardo, Sizzle Pie, and Deschutes Brewery.
Selected Credits: GCD: Ginny Golden ACD: Jonathan Paradox Lee Copy: Tahirah Byfield AD: Claiborne Colombo
The Philipps Collection Art is ______.
WE ARE SCIENCE!, the performance collective of Jon Lee and Adam Good, created an interactive experience for the Phillips Collection’s “This is not That” cafe. We took 10 artists from the collection, sampled their statements about art, and broke them down into cards that participants could use to remix their own statements, filling in the blank in “Art is _____”.
Selected Credits: CD: Adam Good CD: Jonathan Paradox Lee Producer: Philippa Hughes
My Instagram Sketchbook
Feel free to wander over to my instagram @jonathanparadox for an ever-growing sketchbook of whatever is getting my visual attention these days.